Did you know that Google is freely giving away advice to help you perform what they consider the BEST SEO PRACTICES? Are you ready for some good news? Google is freely giving away advise to help you perform what they consider to be the best SEO practices. The Google chat forums have multiple PDF’s providing information on just about everything you need to know to have a wildly succesful site.

Check out this PDF for a full SEO overview created just for you by google:

SEO pdf by Google

In this guide google goes over:

SEO Basics

Create unique, accurate page titles

Make use of the “description” meta tag

Improving Site Structure

Improve the structure of your URLs

Make your site easier to navigate

Optimizing Content

Offer quality content and services

Write better anchor text

Optimize your use of images

Use heading tags appropriately

Dealing with Crawlers

Make effective use of robots.txt

Be aware of rel=”nofollow” for links

SEO for Mobile Phones

Notify Google of mobile sites

Guide mobile users accurately

Promotions and Analysis

Promote your website in the right ways

Make use of free webmaster tools

Just Another Free SEO Tip from the guys at HitBrand Consulting!

Very few marketers actually use the information I am about to tell you. Its strange that very people dont already know what I am about to tell them, however, those who actually implment this stratagy never actually have to worry about getting others to buy your products or services online.  So here it goes, are you ready, are you sitting down? If your sitting you should stand up so you can fully take in what I am about to say.

The Secret: ITS NOT ABOUT YOU!

You found this site because you are looking for ways to improve your SEO on your site. When you first decided to build your site you made a decision. What was it? Did you want to quit your day job? Did you want to have more money? To be so wealthy that your friends and neighbors were jealous? What? Remember that answer.

Even if your reason wasnt quoted in the ones above it was still centered around what you, yourself wanted. I am sure the ultimate reason you wanted to be succsful was for you. Yourself, your family and your life. 

If am sure if this is the way you have created your current business plan you are failing.  How can I be so sure?

Becuase in Marketing, its not about you at all! It never has been and it never will be. In marketing online, or offline its ALWAYS about them!

This is the secret that can change everything.

Now let me explain…

When a person chooses to begin selling things online for others for profit, there are two ways of seeing the situation.

The first vision is called the “Me” Vision

The marketer who falls into the “Me Vision thinks like this:

I want to sell my product so I can buy dinner.

I want to sell my service so I can buy a car.

I want to sell something so I dont have to work anymore

I want to just market so I can stress less

I want to sell my product so I have more time with my family

I want….. (enter your own here)

This group of marketers falls in the “Me” Vision catagory. They think from the perspectives of themselves only. They are often suprised things dont work out the way they visioned.

The Second Vision is the “Them” Vision.

Marketers who fall into the “Them” catagory generally began their online business’ and marketing with this kind of ideology:

What problems do they need solved?

What goals are they looking to acheive?

What resources do they need?

What products do they want?

This catagory of visionarys undestands “Its All About Them”. They are finding the needs, desires and wants of potential customers that are waiting for a solution to their problem. You will not find a business or marketer that fails who understands their customer and puts their customers first.

In Marketing, its not about you, its ALWAYS about them.

Does Google know what you do? Are you sure that google puts your site in the right category? This is an important question and we are going to show you how to make sure.

if google puts your website in a category that doesnt relate to the niche that you are in, it is going to be very hard to rank well for your keywords. To find out how google categorizes your site perform a search for the following query:

related:www.hitbrandconsulting.com
(where your site is the domian name listed after the related:)

If the sites that show up are related to your niche than you are on the right page. If the website is about something different than we have more to talk about here. Contact me and we can talk for free on how to get your site fixed.

So why would Google put you in the right category? I mean… common its pretty clear, there is a big picture of a tennis racket on your homepage, they should know its a site about tennis rackets right? Remember that amazing google is trully amazing, however it still is jsut a machine. You must give Google hints to understand what it is you do. You can do this by using alt-image tags on images, using the correct headers, titles and descriptions on your pages and using a good link structure.

If you would like to receive free SEO coaching from me, contact me at Adam@hitbrandconsulting, its free!

Are you looking for an automated tool to ping your blog? This is a great way to get the word out about your new content!
simply go to:

http://up8.org/service_pingservice_index

Everytime I create an article in a directory for on of our clients I end of doing a search for link html or html link. I memorized the structure buts its jsut easier for my to copy and paste the code, then to type it in myself. Use this post as a referance on how to create a link for html. 

Links and Hyperlinks

In web terms, a hyperlink is a reference point (an address) to another resource on the web.

Hyperlinks can point to any resource on the web like an HTML page, any image, any sound file or a movie.

An HTML Link

Link syntax:

The start tag contains attributes about the link.

The element content (Link text) defines the keyword to be displayed.

Working to have your site show up in the top 10 search results of search engines is critically important to the success of your business as related to the Internet. Having a presence in search terms for your keywords in search engines like Google, Bing and Yahoo can potentially drive thousands to hundreds of thousands of visitors to your site.

So what Does SEO mean? SEO stands for Search Engine Optimization. It refers to the practice of finding ways to best increase your sites visibility and appearance in the web visitors search results. Generally the more top ranking keywords you have developed for your site, the more traffic you can potentially receive.

While its true some parts of SEO can involve a complete restructure and advanced development techniques, there are a few simple steps that you can implement today that will begin to have a positive effect on your sites search efforts. Best of all these tactics take little time and effort to implement. So here’s are list of basic tips to get started in SEO:

1)Get the Google Tool Bar to track your page rank.-

Although this isn’t a perfect system it can give you a very rough estimate of your current page rank, a good indicator of your SEO efforts.

2)Title Titles Titles-

It is important to place your desired keywords in the titles of your page names. Google puts special relevance on the words you use in these tags. Also don’t forget to naturally add your keywords into your content, URLs and image and alt tag names when ever it makes sense. Remember is just a robot, a super robot at that, but none-the-less, a robot. It can only make edcated choices about what your website is depending on your content of your page (among other things i.e. incoming links etc), so use the keywords in your content for good SEO

3) Cross Linking- This is an easy way to create more internal links and pages around your site. Remember” he, or she, with the most pages makes the rules”. Make pages make better SEO. use internal linking structures to boost traffic to popular pages on your site. Make sure you do this wisely, its not about spam its about valid and relevant content that your user would like.

4)Sitemap- As your site gets bigger it will be necessary to develop a site map for your site. Search engine bots surf your site using your sitemap to find all the content of your site. A great and easy tool that you need to add today!

5)URLS-

Are your URL’s search friendly? Search engines link friendly URLS like http://hitbrandconsulting.com/uncategorized/is-there-any-benefit-in-getting-links-from-directories/ instead of: uncategorized/4/29/10-fedbfsdbjnbfiopefpenfe-nfoienfknenke

6)Flash is a No NO

Remember that Search Engines are robots, that dont read videos (yet) flashy takes up space slows down a site. Flash is almost always a No-No for Seo.

7)Images- Be Descriptive

You can get a lot of traffic just by being descriptive with your images names. Use Alt-Tags and add keyword rich descriptions to your images. Be descriptive and win!

8)Content is King!

Remember to always write for the user not for SEO. If you build good content the little friendly bots will follow you around like you are a prince, or princess of the web. Create unique content often and you will be well on your way.

9)SEO through social media- Its important to create new content but if no one sees it, no one reads it. publish your content to the Social media sites like Stumble and Digg to get new traffic. If a post goes “Viral”, you win!

10)Link To me-

An easy way to create a reputation is to link to others and have others link to you. Remember your reputation can be a good one or a bad one, so choose who you link with wisely.

So there it is. 10 Basic tips to get started in SEO. Want more tips? Want Free Coaching? Let us help you for free. Just click on the link on our homepage to get free SEO and SEM coaching!